Why Both?

Society has done a great job of steering young students towards the idea that there are certain majors that will undoubtedly breed success.

Sadly, that influence has negatively impacted our community’s viewpoint on “less lucrative” studies like the creative arts. In my personal experience I felt like business was the career I should pursue to be successful. I was always very interested in business because that’s something my Dad was passionate about, but my heart has always been in music. I didn’t think I could pursue both music and business, but as I’ve gotten older, I’ve realized that there’s no limit to what we can pursue in our lives. In fact, I believe that everyone should take the time to show love to the things that spark their interest. I still work in finance, but I also spend a lot of time working on music now a days - releasing my very first project this year!

That’s why I wanted to start this scholarship, to inspire others to do the same.

















The BOTH scholarship is geared towards college students majoring in business, who would like to continue their pursuit of the creative arts. The goal is to reassure students that they don’t have to choose only one path. We want students to know that they have the ability to build out two homes in their lives where they can be successful. We hope that students will use these funds to continue growing in their creative journey. But we by no means require students to use these funds in this way. This scholarship is primarily meant to inspire students to follow all of their dreams not just the one mom and dad say is best.


Devon Horton -  Founder of BOTH, Consultant, Artist

Scholarship Criteria

  • Student must be a Freshman through Senior from the African Diaspora attending an Accredited University in a 4-year program. MBA students are also eligible.


  • Student must be majoring in a Business-related degree (Finance, Accounting, Information Systems, International Business, Economics, etc.)


  • Student must submit proof of enrollment in University for 2021-2022 school year – with one of the following: copy of acceptance letter, financial aid package, or transcript indicating school.


  • Student must complete writing prompt and provide an example of their creative content.


  • Prompt #1:  If you could continue the pursuit of your creative arts, how would you leverage your artistic abilities to contribute to your community?  (Response must be no greater than 500 words)


  • Prompt #2:  Submit a video displaying your creative art via google drive.


  • No GPA requirements – We don’t want this to be merit based, we want this to be passion based.


  • Image of yourself – pictures must be in color.

Applicant Pool

  • Target Area – We want to target all students attending schools in the United States.

  • Award Winners – The scholarship will name two winners. Winners must be a freshman through senior already enrolled in a 4 year university. The application is also open to MBA students.

  • When to expect the award – We will commit to sending the scholarship dollars to the students for their Fall Semester 2021 no later than September 17th, 2021.

Funding Goal


Total Amount Pending


Reward to two students for the Fall 2021 semester

Submission Requirements

  • Application open: Application Currently Closed.

  • Award Date: August 31st, 2021

Would you like to donate to the B.O.T.H Scholarship fund?